Last month, open source CRM provider Zurmo released a beta version of a new app that staked out new ground in this mature software category: The app was built with gamification techniques and a game-oriented user interface in the hope of spurring user adoption. “It is a direction that is a bit contrarian to typical CRM product development,” admitted Ray Stoeckicht, cofounder of Zurmo Open Source CRM. “But we think it will address a key problem in CRM that has yet to be solved.”
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CRM Gamification - a New Team Sport
Posted by: Erika Morphy June 5, 2012 05:00 AMLast month, open source CRM provider Zurmo released a beta version of a new app that staked out new ground in this mature software category: The app was built with gamification techniques and a game-oriented user interface in the hope of spurring user adoption. “It is a direction that is a bit contrarian to typical CRM product development,” admitted Ray Stoeckicht, cofounder of Zurmo Open Source CRM. “But we think it will address a key problem in CRM that has yet to be solved.”