Microsoft is in discussions to acquire Yammer, a social media and communication platform for businesses, according to a report in Bloomberg, which cited two anonymous sources. Microsoft is prepared to acquire the company for a $1 billion purchase price, the report said, and the deal could be reached as soon as Friday. The acquisition would follow a handful of recent deals in which CRM providers acquired smaller firms specializing in some aspect of social media or marketing.
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Yammer May Get Microsoft Into the Social CRM Club
Posted by: Erika Morphy June 15, 2012 05:00 AMMicrosoft is in discussions to acquire Yammer, a social media and communication platform for businesses, according to a report in Bloomberg, which cited two anonymous sources. Microsoft is prepared to acquire the company for a $1 billion purchase price, the report said, and the deal could be reached as soon as Friday. The acquisition would follow a handful of recent deals in which CRM providers acquired smaller firms specializing in some aspect of social media or marketing.