By now, it has been drilled into most marketers’ heads: Social media is all about conversation — a two-way conversation. Oftentimes, the conversation entails responding to customers’ comments, requests or complaints. From the customer’s perspective, it almost certainly means offers of discounts and specials. What to do, though, when the conversation well runs dry? Well, there is always that other social media marketing truism: Consumers like useful and engaging content, such as recipes or stock tips or advice on how to deal with a surly teenager.
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Hearsay Social's Content Exchange Keeps the Conversation Flowing
Posted by: Erika Morphy June 18, 2012 05:00 AMBy now, it has been drilled into most marketers’ heads: Social media is all about conversation — a two-way conversation. Oftentimes, the conversation entails responding to customers’ comments, requests or complaints. From the customer’s perspective, it almost certainly means offers of discounts and specials. What to do, though, when the conversation well runs dry? Well, there is always that other social media marketing truism: Consumers like useful and engaging content, such as recipes or stock tips or advice on how to deal with a surly teenager.