Last week I lamented how the legacy software establishment was focusing on the easy-to-sell parts of cloud computing without really providing the essence of cloud. Since then, I have been inspired by a couple of recent articles that point in a different though not opposite direction. “Oracle Is Starting to Look a Lot Like SFDC” makes the point that in buying Vitrue, Oracle has dipped another toe in social marketing and is increasingly looking like Salesforce.
There are advantages to being a leader in an industry. Everyone is trying to look like Salesforce for a reason, but perhaps the reason needs to be more defined. Without a clear strategy and value proposition to differentiate your product, you will end up being just another "me too!" in the pool. Salesforce consistently wins for Benoiff's vision and the company's dedication to Cloud. Without boxing themselves in, they can become "the social enterprise" while shifting their focus to social and more. If other companies want to be able to compete in the same realm, they first need to establish their own vision and what really makes them innovative and able to make a difference. It's those companies that are the most successful, not the ones racing to catch up to the big boys.
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Is Everyone Trying to Look Like Salesforce?
Posted by: Denis Pombriant June 20, 2012 05:00 AMLast week I lamented how the legacy software establishment was focusing on the easy-to-sell parts of cloud computing without really providing the essence of cloud. Since then, I have been inspired by a couple of recent articles that point in a different though not opposite direction. “Oracle Is Starting to Look a Lot Like SFDC” makes the point that in buying Vitrue, Oracle has dipped another toe in social marketing and is increasingly looking like Salesforce.