Several months ago Constant Contact became aware that much of its customer base was intrigued by the daily deal model. However, it also noticed that once those companies actually tried out the model, their enthusiasm for it diminished considerably. “Daily deals just don’t work for a lot of companies, especially small businesses,” said Dave Gilbertson, vice president and general manager of SaveLocal, Constant Contact’s latest product. “The customers that offerings like Groupon attract are looking for bargains and are unlikely to become repeat buyers.”
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Constant Contact: Death of Email Marketing Greatly Exaggerated
Posted by: Erika Morphy June 22, 2012 05:00 AMSeveral months ago Constant Contact became aware that much of its customer base was intrigued by the daily deal model. However, it also noticed that once those companies actually tried out the model, their enthusiasm for it diminished considerably. “Daily deals just don’t work for a lot of companies, especially small businesses,” said Dave Gilbertson, vice president and general manager of SaveLocal, Constant Contact’s latest product. “The customers that offerings like Groupon attract are looking for bargains and are unlikely to become repeat buyers.”