Microsoft has agreed to pay an eyebrow-raising $1.2 billion in cash for the startup Yammer, presumably in the expectation that it will gain a much needed boost in social media expertise. Yammer will remain a standalone service for its 5-million-plus customer base, and Microsoft will also pair it with complementary offerings from Microsoft SharePoint, Office 365, Microsoft Dynamics and Skype. Yammer will be part of the Microsoft Office division led by Kurt DelBene, but the team will continue to report to current Yammer CEO David Sacks.
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Can Microsoft Squeeze $1B-Plus Value From Yammer?
Posted by: Erika Morphy June 26, 2012 05:00 AMMicrosoft has agreed to pay an eyebrow-raising $1.2 billion in cash for the startup Yammer, presumably in the expectation that it will gain a much needed boost in social media expertise. Yammer will remain a standalone service for its 5-million-plus customer base, and Microsoft will also pair it with complementary offerings from Microsoft SharePoint, Office 365, Microsoft Dynamics and Skype. Yammer will be part of the Microsoft Office division led by Kurt DelBene, but the team will continue to report to current Yammer CEO David Sacks.