Marketing automation provider Act-On Software has added a unique feature to its product lineup that allows users to track, compare, and then take action on what is being said online and in social media about their company or executives. Act-On Insight lets users benchmark and track these mentions, as well as other online marketing metrics, from one dashboard. The feature is important to small and medium-sized businesses, a space that happens to be Act-On’s core focus, said Atri Chatterjee, chief marketing officer.
Loading ...
Act-On Insight Lets Businesses See How They're Seen Online
Posted by: Erika Morphy June 29, 2012 05:00 AMMarketing automation provider Act-On Software has added a unique feature to its product lineup that allows users to track, compare, and then take action on what is being said online and in social media about their company or executives. Act-On Insight lets users benchmark and track these mentions, as well as other online marketing metrics, from one dashboard. The feature is important to small and medium-sized businesses, a space that happens to be Act-On’s core focus, said Atri Chatterjee, chief marketing officer.