This week Esteban Kolsky and I launched a research initiative aimed at better understanding how businesses across the world are adopting social media for their business processes. There has been anecdotal evidence over the last five-plus years about social’s efficacy as a business tool, and there have been about as many stories of companies that have failed to see any benefit. We say, enough of this, let’s get down to brass tacks!
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The Brass Tacks of Social Media
Posted by: Denis Pombriant July 3, 2012 05:00 AMThis week Esteban Kolsky and I launched a research initiative aimed at better understanding how businesses across the world are adopting social media for their business processes. There has been anecdotal evidence over the last five-plus years about social’s efficacy as a business tool, and there have been about as many stories of companies that have failed to see any benefit. We say, enough of this, let’s get down to brass tacks!