“The secret of success is sincerity. Once you can fake that you’ve got it made.” This quote, often bandied about, is attributed to Jean Giraudoux (1882-1944), who was a French diplomat, dramatist and novelist. And, judging by his best-remembered quote, kind of a jerk. I’m not saying this specifically as an attempt at character assassination of a 68-year-dead raconteur — no, there’s a reason that I bring it up, and it has to do with social CRM. While Giraudoux’s quote is funny in a cynical way, it seems that an awful lot of businesses really subscribe to the idea behind it.
Loading ...
False Sincerity and the Perils of Automated Social Messaging
Posted by: Christopher J. Bucholtz July 4, 2012 05:00 AM“The secret of success is sincerity. Once you can fake that you’ve got it made.” This quote, often bandied about, is attributed to Jean Giraudoux (1882-1944), who was a French diplomat, dramatist and novelist. And, judging by his best-remembered quote, kind of a jerk. I’m not saying this specifically as an attempt at character assassination of a 68-year-dead raconteur — no, there’s a reason that I bring it up, and it has to do with social CRM. While Giraudoux’s quote is funny in a cynical way, it seems that an awful lot of businesses really subscribe to the idea behind it.