The List, a provider of lead generation software for media buyers and marketers, is adding CRM functionality to its line of services. This new feature set joins other new functions the company is building into its core product, such as integration with Moat.com, and a global media content database. But do not be fooled into thinking that the CRM function in The List is anything other than a tool for users.
The List CRM, in short, is there to help users manage and track prospects that are generated from the system’s corporate and agency contact database.
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The List Builds Big Media Database Onto SugarCRM Foundation
Posted by: Erika Morphy July 6, 2012 05:00 AMThe List, a provider of lead generation software for media buyers and marketers, is adding CRM functionality to its line of services. This new feature set joins other new functions the company is building into its core product, such as integration with Moat.com, and a global media content database. But do not be fooled into thinking that the CRM function in The List is anything other than a tool for users.
The List CRM, in short, is there to help users manage and track prospects that are generated from the system’s corporate and agency contact database.