Salesforce.com is acquiring GoInstant, reportedly paying $70 million for the startup. The news generally fits the “another day, another Salesforce.com acquisition” story line. The CRM cloud vendor has been on an acquisition binge — it bought at least six companies in 2011 alone. It is on track to match that rate in 2012; besides the GoInstant acquisition, it recently acquired Buddy Media for a reported $800 million.
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Salesforce.com Adds Another Brick to Social Media Edifice
Posted by: Erika Morphy July 10, 2012 05:00 AMSalesforce.com is acquiring GoInstant, reportedly paying $70 million for the startup. The news generally fits the “another day, another Salesforce.com acquisition” story line. The CRM cloud vendor has been on an acquisition binge — it bought at least six companies in 2011 alone. It is on track to match that rate in 2012; besides the GoInstant acquisition, it recently acquired Buddy Media for a reported $800 million.