When Yardi CRM launched in the fall of 2010, it was targeting what it saw as a lack of industry-specific CRM within the commercial real estate broker industry. While standalone CRM applications — even lightweight ones that reside in the cloud — can work wonders for small and medium-sized businesses, it is pointless for this particular industry to have CRM functionality without the accompanying client and building data that resides in the property management database, said Kim Maddox, product manager for commercial management and commercial CRM at Yardi.
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Yardi CRM for Real Estate: Integration, Integration, Integration
Posted by: Erika Morphy July 27, 2012 05:00 AMWhen Yardi CRM launched in the fall of 2010, it was targeting what it saw as a lack of industry-specific CRM within the commercial real estate broker industry. While standalone CRM applications — even lightweight ones that reside in the cloud — can work wonders for small and medium-sized businesses, it is pointless for this particular industry to have CRM functionality without the accompanying client and building data that resides in the property management database, said Kim Maddox, product manager for commercial management and commercial CRM at Yardi.