Social media sites are all about having conversations, and that’s true for businesses as well as individuals. The trick for businesses is knowing how and when to engage in these conversations — and how to keep up with them. Like any conversation, listening is important, and it’s one way that businesses can begin to engage their customers. “A good overall strategy for any business online, especially when it comes to social media sites, is to begin with listening,” said Roy Morejon, president of Command Partners.
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Good Social Customer Conversations: Start by Listening
Posted by: Vivian Wagner July 30, 2012 05:00 AMSocial media sites are all about having conversations, and that’s true for businesses as well as individuals. The trick for businesses is knowing how and when to engage in these conversations — and how to keep up with them. Like any conversation, listening is important, and it’s one way that businesses can begin to engage their customers. “A good overall strategy for any business online, especially when it comes to social media sites, is to begin with listening,” said Roy Morejon, president of Command Partners.