Awareness has enhanced its social marketing automation suite, Social Marketing Hub, with a new feature called “social scoring.” The feature allows marketers and brands to identify, store and rank prospects across all the major social networks based on scoring criteria they define. It is a deliberate change from the fluffy metrics typically associated with social marketing — such as “Likes,” fan pages and comments — which are impossible to tie to bottom-line results, the company said. Instead, users score social engagements based on their own business rules.
Loading ...
Awareness Helps Social Marketers Know the Score
Posted by: Erika Morphy August 10, 2012 05:00 AMAwareness has enhanced its social marketing automation suite, Social Marketing Hub, with a new feature called “social scoring.” The feature allows marketers and brands to identify, store and rank prospects across all the major social networks based on scoring criteria they define. It is a deliberate change from the fluffy metrics typically associated with social marketing — such as “Likes,” fan pages and comments — which are impossible to tie to bottom-line results, the company said. Instead, users score social engagements based on their own business rules.