Zoho has been speedily turning out applications to complement its core platform. Earlier this spring, for instance, it introduced Zoho CRM. Now, it is rolling out Zoho Marketing Campaigns to buttress the marketing functionality it introduced in the CRM app. “We had marketing and campaign features in that app, but the functionality wasn’t deep enough for our satisfaction,” said Zoho Evangelist Raju Vegesna. Its response was the release of Zoho Campaigns.
Loading ...
Zoho Digs Deeper With Marketing Campaigns
Posted by: Erika Morphy August 17, 2012 05:00 AMZoho has been speedily turning out applications to complement its core platform. Earlier this spring, for instance, it introduced Zoho CRM. Now, it is rolling out Zoho Marketing Campaigns to buttress the marketing functionality it introduced in the CRM app. “We had marketing and campaign features in that app, but the functionality wasn’t deep enough for our satisfaction,” said Zoho Evangelist Raju Vegesna. Its response was the release of Zoho Campaigns.