Pascal Houillon, the CEO of Sage North America, has been at the job for a bit over a year. He took over the reins at last year’s Sage Summit where he famously introduced a new branding exercise. Houillon’s idea was to make Sage a more prominent brand by de-emphasizing the individual product names, in many cases renaming them. For a little background, remember that Sage grew by acquisition, one product and its development and marketing team at a time. By last year, Sage had become the Babel of the software industry.
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Sage Charts Its Course
Posted by: Denis Pombriant August 22, 2012 05:00 AMPascal Houillon, the CEO of Sage North America, has been at the job for a bit over a year. He took over the reins at last year’s Sage Summit where he famously introduced a new branding exercise. Houillon’s idea was to make Sage a more prominent brand by de-emphasizing the individual product names, in many cases renaming them. For a little background, remember that Sage grew by acquisition, one product and its development and marketing team at a time. By last year, Sage had become the Babel of the software industry.