If Winston Churchill had been a CRM pundit, he may have penned the immortal turn of phrase, “never in the course of human events have so many paid so much to have so few use an application.” That would have made him a pretty awful CRM writer. But give fictional Winston a break — it is difficult to summarize the ongoing struggle with user adoption in a concise way. After 20 years of the acronym, CRM’s effectiveness is still being sapped by less-than-complete adoption.
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How Mobile Can Help CRM Get Past Its Adoption Issues
Posted by: Christopher J. Bucholtz August 23, 2012 05:00 AMIf Winston Churchill had been a CRM pundit, he may have penned the immortal turn of phrase, “never in the course of human events have so many paid so much to have so few use an application.” That would have made him a pretty awful CRM writer. But give fictional Winston a break — it is difficult to summarize the ongoing struggle with user adoption in a concise way. After 20 years of the acronym, CRM’s effectiveness is still being sapped by less-than-complete adoption.