There’s a lot of opportunity for CRM vendors seeking to reach small businesses.
While there are 15 million seats of CRM in action today, there are a lot more than
15 million customer-facing workers out there, and the vast majority of them are in
small businesses. That’s a big opportunity for CRM vendors — but what does it mean for potential CRM users? You’d think I’d be advocating that if you’re a small business owner who’s not yet using CRM, you immediately take to the Internet and buy an application straight away. Go! Now!
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5 Indicators That a Small Business Needs CRM
Posted by: Christopher J. Bucholtz September 3, 2012 05:00 AMThere’s a lot of opportunity for CRM vendors seeking to reach small businesses.
While there are 15 million seats of CRM in action today, there are a lot more than
15 million customer-facing workers out there, and the vast majority of them are in
small businesses. That’s a big opportunity for CRM vendors — but what does it mean for potential CRM users? You’d think I’d be advocating that if you’re a small business owner who’s not yet using CRM, you immediately take to the Internet and buy an application straight away. Go! Now!