Increasingly, CRM vendors — and their customers — are recognizing the value of applying mobile technologies to the self-service piece of a CRM operations. In response, more and more vendors are rolling out new applications for companies that wish to target this emerging, but rapidly growing, demand point. These applications range in functionality and sophistication, but their end goal is the same: to take advantage of the ever-increasing reliance people have on their mobile devices to cement loyalty and, hopefully, enhance internal productivity.
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The Rise of Self-Service Mobile CRM
Posted by: Erika Morphy September 4, 2012 05:00 AMIncreasingly, CRM vendors — and their customers — are recognizing the value of applying mobile technologies to the self-service piece of a CRM operations. In response, more and more vendors are rolling out new applications for companies that wish to target this emerging, but rapidly growing, demand point. These applications range in functionality and sophistication, but their end goal is the same: to take advantage of the ever-increasing reliance people have on their mobile devices to cement loyalty and, hopefully, enhance internal productivity.