Now is the golden age of marketing. I was tempted to write the second golden age since history sometimes seems to repeat but I am more of the Mark Twain school of history and he believed that history did not repeat itself but that it rhymed. In that vein, what could be seen as the first golden age of marketing was really more the golden age of broadcasting and it’s instructive to consider the similarities and differences.
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Marketing's New Golden Age
Posted by: Denis Pombriant September 5, 2012 05:00 AMNow is the golden age of marketing. I was tempted to write the second golden age since history sometimes seems to repeat but I am more of the Mark Twain school of history and he believed that history did not repeat itself but that it rhymed. In that vein, what could be seen as the first golden age of marketing was really more the golden age of broadcasting and it’s instructive to consider the similarities and differences.