I made a decision this week that pleased me and will drive some of my thinking about the CRM business well into next year. I opened up a contest called the WizKids Award. That might not seem like much and it might seem self-serving for me to write about it but maybe there’s more. WizKids is an informal competition I have held most years for emerging companies and its purpose is to help me to identify a few cool new ideas that are invading the front office. The focus of the competition is the end customer because that’s whom I interview to get an understanding of a product’s real value.
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The Return of WizKids
Posted by: Denis Pombriant September 12, 2012 05:00 AMI made a decision this week that pleased me and will drive some of my thinking about the CRM business well into next year. I opened up a contest called the WizKids Award. That might not seem like much and it might seem self-serving for me to write about it but maybe there’s more. WizKids is an informal competition I have held most years for emerging companies and its purpose is to help me to identify a few cool new ideas that are invading the front office. The focus of the competition is the end customer because that’s whom I interview to get an understanding of a product’s real value.