The CRM industry is used to getting a jolt every year from Dreamforce,
Salesforce.com’s annual mega-event. Each year, the number of attendees swells —
this year, it’s more than 70,000 — and that makes CEO Marc Benioff’s bacchanal the
epicenter of the CRM industry for a week. That give Salesforce a chance to make a serious splash. Some years, it succeeds spectacularly. In other years, like in 2011, the attempt to change the game seemed strained — the news didn’t match the bombast.
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Dreamforce 2012: Revolution Is Out
Posted by: Christopher J. Bucholtz September 20, 2012 05:00 AMThe CRM industry is used to getting a jolt every year from Dreamforce,
Salesforce.com’s annual mega-event. Each year, the number of attendees swells —
this year, it’s more than 70,000 — and that makes CEO Marc Benioff’s bacchanal the
epicenter of the CRM industry for a week. That give Salesforce a chance to make a serious splash. Some years, it succeeds spectacularly. In other years, like in 2011, the attempt to change the game seemed strained — the news didn’t match the bombast.