I’ve been at OpenWorld for two days as I file this, but so far I have little CRM-oriented material. CRM really kicks in on Wednesday when the company focuses on CX — or customer experience — the moniker that Oracle has given to much of its CRM focus. CX is good for what Oracle is about and some of the announcements about private cloud and high capacity storage fit well with the message. For the record, CX was a RightNow term that Oracle adopted when it bought the company last year for a cool 1.5 giga-bucks.
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Oracle's Leap to the Cloud
Posted by: Denis Pombriant October 3, 2012 05:00 AMI’ve been at OpenWorld for two days as I file this, but so far I have little CRM-oriented material. CRM really kicks in on Wednesday when the company focuses on CX — or customer experience — the moniker that Oracle has given to much of its CRM focus. CX is good for what Oracle is about and some of the announcements about private cloud and high capacity storage fit well with the message. For the record, CX was a RightNow term that Oracle adopted when it bought the company last year for a cool 1.5 giga-bucks.