Showrooming enabled by the proliferation of smartphones has become the bane of brick-and-mortar retailers. Basically, consumers waltz into a local Best Buy or similar big box store, find the product they are thinking of buying and check it out. So far, so good, from the retailer’s perspective — only then they go online, sometimes even while standing in the store aisle — to buy it from an etailer like Amazon. Now retailers are fighting back with their own mobile strategies to best online retailers in this scramble for sales.
This is a great technique and could be just what these big brick 'n mortars need to stay alive. They're getting killed on price. The only thing they have going for them is the personal customer service angle and that's where the mobile CRM can optimize their success.
I've seen mobile CRM successful for other client exchanges in products like JobNimbus, but if they can get the CRM optimized for them this could be their savior.
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Mobile CRM Gives Retailers Ammo Against Showrooming
Posted by: Erika Morphy October 9, 2012 05:00 AMShowrooming enabled by the proliferation of smartphones has become the bane of brick-and-mortar retailers. Basically, consumers waltz into a local Best Buy or similar big box store, find the product they are thinking of buying and check it out. So far, so good, from the retailer’s perspective — only then they go online, sometimes even while standing in the store aisle — to buy it from an etailer like Amazon. Now retailers are fighting back with their own mobile strategies to best online retailers in this scramble for sales.
I've seen mobile CRM successful for other client exchanges in products like JobNimbus, but if they can get the CRM optimized for them this could be their savior.