As a technology journalist, I interact with public relations professionals regularly, to the point where some firms have asked me to speak internally about what journalists are looking for from the companies they cover. Usually, these are straightforward discussions — journalists want access and they want
honesty. Like everyone else, they’re more inclined to tell a good story after
hearing a good story. Every now and then, though, a PR pro will reveal an ulterior motive.
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Quit Trying to Control Your Customers
Posted by: Christopher J. Bucholtz October 11, 2012 05:00 AMAs a technology journalist, I interact with public relations professionals regularly, to the point where some firms have asked me to speak internally about what journalists are looking for from the companies they cover. Usually, these are straightforward discussions — journalists want access and they want
honesty. Like everyone else, they’re more inclined to tell a good story after
hearing a good story. Every now and then, though, a PR pro will reveal an ulterior motive.