With two new acquisitions, ExactTarget is pushing beyond its original email marketing mission to become a one-stop online marketing and social media shop. The company has acquired Pardot for $95.5 million and iGoDigital for $21 million; it announced both deals last week. ExactTarget paid out $85.5 million in cash and $10 million in common stock for Pardot. The iGoDigital transaction consisted of $14.7 million in cash and $6.3 million in ExactTarget common stock.
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ExactTarget Hones Cross-Channel Communications
Posted by: Erika Morphy October 15, 2012 05:00 AMWith two new acquisitions, ExactTarget is pushing beyond its original email marketing mission to become a one-stop online marketing and social media shop. The company has acquired Pardot for $95.5 million and iGoDigital for $21 million; it announced both deals last week. ExactTarget paid out $85.5 million in cash and $10 million in common stock for Pardot. The iGoDigital transaction consisted of $14.7 million in cash and $6.3 million in ExactTarget common stock.