“It is a good thing to follow the first rule of holes: If you are in one, stop digging.” It was only 1988 when this nugget of wisdom was first recorded, according to the Oxford Dictionary of Proverbs. It’s one of my favorites, because it has so many applications in the business world. Unfortunately, the glib so-and-so who first uttered this turn of phrase did not come up with the corollary to this saying, which would have been appropriate for CRM. What we need is a saying for this: when you’re succeeding, keep on doing what caused you to succeed in the first place.
This article has great advice about CRM. I definitely agree that when you have a process that keeps your customer satisfied, you should start thinking about ways to improve upon that process. Social CRM is a great way to monitor, engage, and manage online conversations with prospects and clients. Social sites are becoming more and more popular and customers are expecting businesses to respond appropriately to this social trend. For more information on successful social CRM, visit our blog at http://www.impactlearning.com/10-steps-to-successful-social-crm/
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When Your CRM Is Working, Keep Working on It
Posted by: Christopher J. Bucholtz October 25, 2012 05:00 AM“It is a good thing to follow the first rule of holes: If you are in one, stop digging.” It was only 1988 when this nugget of wisdom was first recorded, according to the Oxford Dictionary of Proverbs. It’s one of my favorites, because it has so many applications in the business world. Unfortunately, the glib so-and-so who first uttered this turn of phrase did not come up with the corollary to this saying, which would have been appropriate for CRM. What we need is a saying for this: when you’re succeeding, keep on doing what caused you to succeed in the first place.