Demandbase is extending beyond its Web analytics and sales roots with a new platform that allows B2B advertisers to target and personalize display ads for specific companies. Demandbase Company-Targeted Advertising, which has been incorporated by Eloqua within its own marketing automation application, represents a shift for Demandbase. “Our solutions [previously] were all focused on making the website a more personalized sales and marketing experience and increasing conversion rates,” said Chris Golec, founder and CEO.
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Demandbase Finely Hones B2B Targeted Marketing
Posted by: Erika Morphy November 12, 2012 05:00 AMDemandbase is extending beyond its Web analytics and sales roots with a new platform that allows B2B advertisers to target and personalize display ads for specific companies. Demandbase Company-Targeted Advertising, which has been incorporated by Eloqua within its own marketing automation application, represents a shift for Demandbase. “Our solutions [previously] were all focused on making the website a more personalized sales and marketing experience and increasing conversion rates,” said Chris Golec, founder and CEO.