As companies rush to offer mobile CRM apps to their customers, they are in danger of repeating the same mistake made a generation ago with the launch of early online initiatives: not placing enough emphasis on security. We know how that worked out. Untold millions of customers were compromised financially because the companies they chose to do business with online did not take proper precautions. The good news is that some companies remember this history and are taking pains to avoid repeating it as they roll out mobile CRM apps.
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Getting Your Mobile CRM Mojo Working
Posted by: Erika Morphy November 13, 2012 05:00 AMAs companies rush to offer mobile CRM apps to their customers, they are in danger of repeating the same mistake made a generation ago with the launch of early online initiatives: not placing enough emphasis on security. We know how that worked out. Untold millions of customers were compromised financially because the companies they chose to do business with online did not take proper precautions. The good news is that some companies remember this history and are taking pains to avoid repeating it as they roll out mobile CRM apps.