Genesys is making a play for the middle market with the release of Genesys One. The last time the company targeted the middle market was more than 10 years ago, when it was owned by Alcatel. Since then, the middle market has changed significantly.
Both customer needs and buying behavior have changed considerably, observed Brian Bischoff, vice president of global offer management for Genesys. “We have applied what we learned in the field with Genesys One.”
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Genesys One Gives Mid-Market a Second Shot
Posted by: Erika Morphy November 16, 2012 05:00 AMGenesys is making a play for the middle market with the release of Genesys One. The last time the company targeted the middle market was more than 10 years ago, when it was owned by Alcatel. Since then, the middle market has changed significantly.
Both customer needs and buying behavior have changed considerably, observed Brian Bischoff, vice president of global offer management for Genesys. “We have applied what we learned in the field with Genesys One.”