Incorporating analytics in a vendor’s solution set was once enough to qualify the vendor as very forward looking and a leader in the market. I think that’s true in CRM for sure, and this metric could be spreading. Ever since Salesforce introduced its Marketing Cloud at Cloudforce New York, however, that hasn’t been enough. Salesforce effectively raised the bar when it introduced not just analytics, but analytics for defined purposes like natural language processing, emotion, segmentation and more.
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Wicked Awesome Analytics
Posted by: Denis Pombriant November 21, 2012 05:00 AMIncorporating analytics in a vendor’s solution set was once enough to qualify the vendor as very forward looking and a leader in the market. I think that’s true in CRM for sure, and this metric could be spreading. Ever since Salesforce introduced its Marketing Cloud at Cloudforce New York, however, that hasn’t been enough. Salesforce effectively raised the bar when it introduced not just analytics, but analytics for defined purposes like natural language processing, emotion, segmentation and more.