As I’ve said in the past, CRM’s biggest benefit is in extending your customers’
relationship with you for as long as you can. New customers are great, but returning
customers are profitable — and profit is what you’re really after, right? Thus, it makes sense to foster loyalty in these customers. The first phase of this comes in the form of your employees and the relationship they build with customers. Whether it’s a B2B or B2C selling environment, customers would prefer to work with people who know them and whom they like.
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Loyal Customers Are Not to Be Trifled With
Posted by: Christopher J. Bucholtz December 13, 2012 05:00 AMAs I’ve said in the past, CRM’s biggest benefit is in extending your customers’
relationship with you for as long as you can. New customers are great, but returning
customers are profitable — and profit is what you’re really after, right? Thus, it makes sense to foster loyalty in these customers. The first phase of this comes in the form of your employees and the relationship they build with customers. Whether it’s a B2B or B2C selling environment, customers would prefer to work with people who know them and whom they like.