CoreMotives, a Silverpop company, has launched a new integration that ties revenue-tracking capabilities embedded in its CRM system to the Ticketmaster sales application. The upshot is that teams that use Ticketmaster to market tickets can also easily track which campaigns actually led to a sale. In short, it helps marketers easily connect specific digital marketing efforts to ticket sales, said CoreMotives cofounder Rhett Thompson.
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Coremotives Connects the Marketing Dots
Posted by: Erika Morphy December 14, 2012 05:00 AMCoreMotives, a Silverpop company, has launched a new integration that ties revenue-tracking capabilities embedded in its CRM system to the Ticketmaster sales application. The upshot is that teams that use Ticketmaster to market tickets can also easily track which campaigns actually led to a sale. In short, it helps marketers easily connect specific digital marketing efforts to ticket sales, said CoreMotives cofounder Rhett Thompson.