Enterprise CRM of the future is all about social and mobile. In fact, Blackbaud, which specializes in providing CRM products and services to the nonprofit sector, even has an acronym for it: SOMO. “We’re looking at how we can extend our technology into social and mobile spheres,” said Tiffany Crumpton, senior marketing manager for CRM with Blackbaud. “In 2013, we see that the CRM market is really going
to shift to thinking about leveraging best-in-class platform technology.”
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With Great SOMO Tools Come Great Responsibilities
Posted by: Vivian Wagner December 17, 2012 05:00 AMEnterprise CRM of the future is all about social and mobile. In fact, Blackbaud, which specializes in providing CRM products and services to the nonprofit sector, even has an acronym for it: SOMO. “We’re looking at how we can extend our technology into social and mobile spheres,” said Tiffany Crumpton, senior marketing manager for CRM with Blackbaud. “In 2013, we see that the CRM market is really going
to shift to thinking about leveraging best-in-class platform technology.”