A year or so ago, digital marketers were head over heels, breathlessly in love with QR codes. Bearing a close resemblance to Rorschach inkblot tests, QR codes quickly became ubiquitous on labels, posters, signs, magazine ads, billboards — pretty much any ad space a consumer might conceivably want to scan with a smartphone to download more information about a product or service. “We have seen a huge increase in the rate of scans in the mobile market over the past year in the U.S.,” said Justin Amendola, VP of global SMB digital strategy at Pitney Bowes.
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The Lowdown on QR Codes
Posted by: Erika Morphy December 18, 2012 05:00 AMA year or so ago, digital marketers were head over heels, breathlessly in love with QR codes. Bearing a close resemblance to Rorschach inkblot tests, QR codes quickly became ubiquitous on labels, posters, signs, magazine ads, billboards — pretty much any ad space a consumer might conceivably want to scan with a smartphone to download more information about a product or service. “We have seen a huge increase in the rate of scans in the mobile market over the past year in the U.S.,” said Justin Amendola, VP of global SMB digital strategy at Pitney Bowes.