One of the tricky parts of developing a social CRM strategy is that it requires left-brain and right-brain thinking. The left brain, where more logical and procedural thinking takes place, is comparable to how “traditional” CRM operates, organizing and distributing data based on predetermined processes. The right brain, the center of creative thinking, is comparable to SCRM, discovering new relationships and communication models and engaging and conversing with customers. What’s tricky is that people are not generally equally gifted on both sides of the brain.
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Social CRM Needs All Kinds of Thinkers
Posted by: Christopher J. Bucholtz December 24, 2012 05:00 AMOne of the tricky parts of developing a social CRM strategy is that it requires left-brain and right-brain thinking. The left brain, where more logical and procedural thinking takes place, is comparable to how “traditional” CRM operates, organizing and distributing data based on predetermined processes. The right brain, the center of creative thinking, is comparable to SCRM, discovering new relationships and communication models and engaging and conversing with customers. What’s tricky is that people are not generally equally gifted on both sides of the brain.