Everyone has a year-end synopsis these days, and it’s fun to see what each person deems important. Sometimes you wonder if you lived through the same experiences, but it’s a good thing to recall everything one more time and maybe reconsider how you’ll remember each. Here’s my synopsis — which is no more or less valid than anyone else’s. Marketing’s resurgence might be the most interesting development of ’12 for several reasons. First, the switch to marketing from other areas of emphasis — like service — shows that many in the CRM universe feel the economy is returning to form.
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What Happened in 2012
Posted by: Denis Pombriant December 27, 2012 05:00 AMEveryone has a year-end synopsis these days, and it’s fun to see what each person deems important. Sometimes you wonder if you lived through the same experiences, but it’s a good thing to recall everything one more time and maybe reconsider how you’ll remember each. Here’s my synopsis — which is no more or less valid than anyone else’s. Marketing’s resurgence might be the most interesting development of ’12 for several reasons. First, the switch to marketing from other areas of emphasis — like service — shows that many in the CRM universe feel the economy is returning to form.