WORX, a power tool company, has a unique Pinterest board: one devoted entirely to tools that aid in zombie defense. The WORX JawSaw, for instance, has a pin that tells consumers to “accessorize before they rise, and protect yourself now!” The board’s sense of humor makes it especially effective on the social pinning site, according to Tamara Littleton, CEO of social media management company eModeration.
“Pinterest has a lot of humor, and so brands are using a lot of humor,” she said.
Loading ...
Businesses Pin Hopes on Pinterest
Posted by: Vivian Wagner December 31, 2012 05:00 AMWORX, a power tool company, has a unique Pinterest board: one devoted entirely to tools that aid in zombie defense. The WORX JawSaw, for instance, has a pin that tells consumers to “accessorize before they rise, and protect yourself now!” The board’s sense of humor makes it especially effective on the social pinning site, according to Tamara Littleton, CEO of social media management company eModeration.
“Pinterest has a lot of humor, and so brands are using a lot of humor,” she said.