Mobile CRM is decidedly one of the hot trends for 2013, but just what new permutations can we expect as the year unfolds? CRM Buyer informally surveyed a number of executives in this broad space and came up with a wide range of predictions — from the specific to the overarching. In 2013, we can expect companies to sharpen their focus on the customer through a combination of better data and greater use of mobile communication technologies. Customer intelligence will move into the forefront for companies deploying mobile CRM.
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2013: The Year of Mobile CRM, Part 1
Posted by: Erika Morphy January 8, 2013 05:00 AMMobile CRM is decidedly one of the hot trends for 2013, but just what new permutations can we expect as the year unfolds? CRM Buyer informally surveyed a number of executives in this broad space and came up with a wide range of predictions — from the specific to the overarching. In 2013, we can expect companies to sharpen their focus on the customer through a combination of better data and greater use of mobile communication technologies. Customer intelligence will move into the forefront for companies deploying mobile CRM.