2013 is just two weeks old, but executives in the mobile CRM space have a clear idea of how they hope the rest of it will unfold. What they want, in a word, is more: more mobile CRM functionality; availability on more devices; more vendors supplying applications. More mobile CRM is indeed on the way as economic growth picks up, said Atri Chatterjee, CMO of Act-On. One of the factors driving mobile CRM this year will be companies hiring more remote workers.
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2013: The Year of Mobile CRM, Part 2
Posted by: Erika Morphy January 15, 2013 05:00 AM2013 is just two weeks old, but executives in the mobile CRM space have a clear idea of how they hope the rest of it will unfold. What they want, in a word, is more: more mobile CRM functionality; availability on more devices; more vendors supplying applications. More mobile CRM is indeed on the way as economic growth picks up, said Atri Chatterjee, CMO of Act-On. One of the factors driving mobile CRM this year will be companies hiring more remote workers.