Mobile CRM is usually not a company’s first foray into CRM. Before going mobile, a company usually has a SaaS-based CRM application, at a bare minimum, as well as an online presence that has become increasingly interactive over the years — and likely a social media presence as well. Mobile CRM has quickly become a must-have for many firms, though — whether it’s an internal mobile sales app or an outbound mobile marketing app. The common thread for all of these projects is that companies want their implementations to be successful and quick.
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Keys to Successful Mobile CRM
Posted by: Erika Morphy January 22, 2013 05:00 AMMobile CRM is usually not a company’s first foray into CRM. Before going mobile, a company usually has a SaaS-based CRM application, at a bare minimum, as well as an online presence that has become increasingly interactive over the years — and likely a social media presence as well. Mobile CRM has quickly become a must-have for many firms, though — whether it’s an internal mobile sales app or an outbound mobile marketing app. The common thread for all of these projects is that companies want their implementations to be successful and quick.