NextPrinciples has launched Insight-To-Action, a social analytics and engagement product that integrates with a handful of CRM applications. The company is in talks with other vendors to expand the integration of the platform, said Ted Sapountzis, head of marketing and product management for NextPrinciples. The three CRM applications Insight-To-Action currently supports are Salesforce.com, SugarCRM and Microsoft Dynamics CRM. At the same time, the company is also working with SAP’s HANA platform on another endeavor.
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NextPrinciples Makes Integration Paramount
Posted by: Erika Morphy February 11, 2013 05:00 AMNextPrinciples has launched Insight-To-Action, a social analytics and engagement product that integrates with a handful of CRM applications. The company is in talks with other vendors to expand the integration of the platform, said Ted Sapountzis, head of marketing and product management for NextPrinciples. The three CRM applications Insight-To-Action currently supports are Salesforce.com, SugarCRM and Microsoft Dynamics CRM. At the same time, the company is also working with SAP’s HANA platform on another endeavor.