It has been a week since the Super Bowl, but its lessons for marketers are becoming increasingly clear. At the top of the list: The synergy between the mobile channel and the overall campaign is getting tighter. Another lesson gleaned from this year’s big game, courtesy of the New Orleans’ Superdome’s short-lived blackout, is that old fashioned quick-witted thinking never goes out of style — and it can be amplified with a well-tuned mobile strategy.
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The 2nd Screen's Super Bowl Coup
Posted by: Erika Morphy February 12, 2013 05:00 AMIt has been a week since the Super Bowl, but its lessons for marketers are becoming increasingly clear. At the top of the list: The synergy between the mobile channel and the overall campaign is getting tighter. Another lesson gleaned from this year’s big game, courtesy of the New Orleans’ Superdome’s short-lived blackout, is that old fashioned quick-witted thinking never goes out of style — and it can be amplified with a well-tuned mobile strategy.