For the better part of six years, we pundits have been urging businesses to get social. Social CRM even has its own Gartner Magic Quadrant, and while the entries in that document are all over the map in terms of what they do, vendors serving aspects of SCRM are well established. Gartner itself said that sales of software for SCRM — as Gartner defined it — topped $1 billion in 2012. So SCRM is a reality. If you’re using it, you know it’s true. If you’re denying it, you also know it’s true, and are just unwilling to deal with it.
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3 Bad Habits to Unlearn for SCRM Success
Posted by: Chris Bucholtz February 14, 2013 05:00 AMFor the better part of six years, we pundits have been urging businesses to get social. Social CRM even has its own Gartner Magic Quadrant, and while the entries in that document are all over the map in terms of what they do, vendors serving aspects of SCRM are well established. Gartner itself said that sales of software for SCRM — as Gartner defined it — topped $1 billion in 2012. So SCRM is a reality. If you’re using it, you know it’s true. If you’re denying it, you also know it’s true, and are just unwilling to deal with it.