We all know about the idea of total cost of ownership and the concept of return on investment. Both have their place in business evaluations of CRM. There’s another measurement, however, that should be considered — one I like to call “time to value.” The T2V test is simple: From the time you begin deployment of a CRM solution, how long did it take before the solution delivered real business value as measured by criteria that you defined?
Great pointers. However, I think I'd add one more to the list: Be sure to pick a simple CRM software that will make all of this easier to achieve.
I've heard of so many CRM implementation horror stories, and every single one lays the blame squarely on the CRM providers for creating software that's just too darn hard to figure out.
If you don't have previous CRM experience, start with something that will be easy enough to get into. Try software from Nimble, Insightly, or JobNimbus and you'll be sure to have an easy time learning the software and teaching it to employees, plus they have great customer service to go along with their stuff.
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Secrets for Speeding CRM Time to Value
Posted by: Chris Bucholtz February 21, 2013 05:00 AMWe all know about the idea of total cost of ownership and the concept of return on investment. Both have their place in business evaluations of CRM. There’s another measurement, however, that should be considered — one I like to call “time to value.” The T2V test is simple: From the time you begin deployment of a CRM solution, how long did it take before the solution delivered real business value as measured by criteria that you defined?
I've heard of so many CRM implementation horror stories, and every single one lays the blame squarely on the CRM providers for creating software that's just too darn hard to figure out.
If you don't have previous CRM experience, start with something that will be easy enough to get into. Try software from Nimble, Insightly, or JobNimbus and you'll be sure to have an easy time learning the software and teaching it to employees, plus they have great customer service to go along with their stuff.