HootSuite has incorporated paid advertising into its dashboard for the first time with the rollout of HootSuite Promoted Products integration for Twitter. It allows users to buy Promoted Tweets and manage their accounts on the HootSuite dashboard.
This is a significant step for HootSuite’s users, said Greg Gunn, VP of business development. “We have over 6 million users that rely on our software to manage and coordinate organic media strategies.” Adding paid advertising to the mix will address a number of bottlenecks for users, he said.
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HootSuite for Twitter Gives Advertisers a Souped-Up Dashboard
Posted by: Erika Morphy February 22, 2013 05:00 AMHootSuite has incorporated paid advertising into its dashboard for the first time with the rollout of HootSuite Promoted Products integration for Twitter. It allows users to buy Promoted Tweets and manage their accounts on the HootSuite dashboard.
This is a significant step for HootSuite’s users, said Greg Gunn, VP of business development. “We have over 6 million users that rely on our software to manage and coordinate organic media strategies.” Adding paid advertising to the mix will address a number of bottlenecks for users, he said.