Salesforce.com on Tuesday unveiled Salesforce Service Cloud Mobile, the first of a number of mobile computing initiatives planned for this year. Salesforce.com is stepping up its focus on mobile in 2013, said Michael Peachey, senior director of solutions marketing. Companies realize that customer service has expanded beyond the online environment to the mobile sphere. The problem is that their legacy service platforms do not support mobile very well, he said.
Where Customers Go, Salesforce Service Cloud Follows
Posted by: Erika Morphy February 26, 2013 05:00 AMSalesforce.com on Tuesday unveiled Salesforce Service Cloud Mobile, the first of a number of mobile computing initiatives planned for this year. Salesforce.com is stepping up its focus on mobile in 2013, said Michael Peachey, senior director of solutions marketing. Companies realize that customer service has expanded beyond the online environment to the mobile sphere. The problem is that their legacy service platforms do not support mobile very well, he said.