Salesforce came to New York this week for its annual winter meeting with customers. The company had two goals: test new ideas, and gather customer input. The event was held at the Waldorf Astoria Hotel for a relatively small group — less than 1,000 — rather than at the Jacob Javits Convention Center, which can accommodate the maintenance facilities for a squadron of F18s. Intimacy, it was hoped, would drive better discussions. Salesforce has been beating the social CRM drum pretty hard for the last two years. So right on schedule, Chairman and CEO Marc Benioff decided to reshuffle the deck
Actually, you don't need sensors or any other technology embedded into the product. The idea that one must embed sensors into every product is not practical or economical. However, there is a way for products to become connected using existing smartphone technology. EVRYTHNG has developed a platform that provides every product with a digital identity. This means the "dumb" products can now be digitally connected; and companies can offer personalised experiences via these "smart" products.
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Benioff's Social Proof
Posted by: Denis Pombriant February 28, 2013 05:00 AMSalesforce came to New York this week for its annual winter meeting with customers. The company had two goals: test new ideas, and gather customer input. The event was held at the Waldorf Astoria Hotel for a relatively small group — less than 1,000 — rather than at the Jacob Javits Convention Center, which can accommodate the maintenance facilities for a squadron of F18s. Intimacy, it was hoped, would drive better discussions. Salesforce has been beating the social CRM drum pretty hard for the last two years. So right on schedule, Chairman and CEO Marc Benioff decided to reshuffle the deck