There is a long-standing debate in the email marketing community about timing — that is, whether time of day makes a difference in open and click-through rates. In other words, will an email marketing message sent early Monday morning be more likely to be opened than one sent Wednesday around noon or one delivered late on a Friday afternoon in July? There are reasoned arguments to be made on all sides of this debate, and now it has spilled over into social media. Mobile advertising brings even more considerations into the mix.
Nice article. Email marketing can be tricky to get right indeed. I especially like how you emphasize the importance of adapting emails to tablets. Surely, that's why we also think that it's important to add type of content which is best suited and enjoyed on tablets, such as hi res images or videos.
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The Time of a Mobile Ad's Life, Part 1
Posted by: Erika Morphy March 5, 2013 05:00 AMThere is a long-standing debate in the email marketing community about timing — that is, whether time of day makes a difference in open and click-through rates. In other words, will an email marketing message sent early Monday morning be more likely to be opened than one sent Wednesday around noon or one delivered late on a Friday afternoon in July? There are reasoned arguments to be made on all sides of this debate, and now it has spilled over into social media. Mobile advertising brings even more considerations into the mix.