The jargon of an industry is a good indicator of where the mindset of that industry is at any particular moment. Think of terms like “the cloud,” which are set upon by marketers and subverted to their ends until the meaning has been wrung from them. For many in IT, the cloud is a place that solves many of their routine problems, sight unseen, and it helps relieve them from constant attention from the CFO (at least until a cost analysis is performed). Clearly, IT is under pressure and being asked to do more.
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Unlike Buzzwords, Relationships Will Always Be in Vogue
Posted by: Chris Bucholtz March 7, 2013 05:00 AMThe jargon of an industry is a good indicator of where the mindset of that industry is at any particular moment. Think of terms like “the cloud,” which are set upon by marketers and subverted to their ends until the meaning has been wrung from them. For many in IT, the cloud is a place that solves many of their routine problems, sight unseen, and it helps relieve them from constant attention from the CFO (at least until a cost analysis is performed). Clearly, IT is under pressure and being asked to do more.